Resume
Professional Experience
2022 - Present
Product Manager
IndieFlow
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Leading product strategy, conducting user research, defining features on both technical and UX levels, and overseeing the development end to end in an agile methodology.
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Analyzing market trends, gathering insights, and aligning product roadmaps with company goals.
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Effective communicator and collaborative leader, driving the development of innovative products that increase user retention
2021 - 2022
Marketing and Product Specialist
Session 42
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Responsible for building and executing Marketing Strategies for the company and its artists
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Incharge and responsible for all company products top to bottom: from Product strategy, PRD, Defining sprints, hands-on QA and GTM strategy, including the company's innovative NFT product and Blockchain-based Music Distribution service
2015 - 2021
Owner
Oats
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Product and Project Management and Consultancy for cultural institutions and artists
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Music Label Management in all level – Artist Management, Distribution, Community building, Marketing, Booking and Stage Management
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Generating market and competitor research and analysis, creating artist & brand and marketing roadmaps, following end to end. Also, innovated and led projects during all COVID-19 lockdowns employing hundreds of artists and crew members; Sold company to Session 42
2016 - 2018
Product Manager
The National Library of Israel
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Responsible for conducting user research, defining product strategy, planning and executing the new digital library product; an entirely new, general audience-facing website based on legacy systems
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Transformed the organization to a digital-first mindset and worked at a fast-paced agile team within the corporation, communicated the project to all departments, and integrated the new product into all user levels.
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Defined and integrated a complex copyright management mechanism
2014-2015
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Creating experience-driven products for corporate clients in the e-health industry, including TEVA and J&J Innovative Medicine.
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Product lifecycle management from ideation, through delivery to client and version management
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UX wireframing and mockup building
Product Manager
Luminox health
2011 - 2014
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Managing, recruiting, and training creative thinkers for social media management
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Managing high-budget clients from top to bottom - including digital marketing strategy, social media content creation, community management, campaigns, and lead generation for international B2B and B2C clients such as: General Mills, Yamaha motors, Schwartzkopf professional, Phillips and more.
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Managing brand crises in brand positioning
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Transitioned the brand for Israeli Yellow pages (Zap group) from print to digital
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Created Israel's first social media-based support app (client: mobile network provider Golan telecom)
Head of New Media
Harel - Moradi PR
2009 - 2011
Social media project manager
Virus Israel
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Creating SMM strategies and digital guerilla campaigns
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Building and maintaining brand presence for big-budget local and international clients such as Shilav Group (retail chain for newborn products) Eden (mineral water), Reshet (tv broadcaster), and the Society for the Protection of Nature in Israel
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Managing and analyzing performance campaigns in digital media
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Trend-spotting for ad agencies and creating brand positioning reports
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Created Israel’s first social media-based focus group
2005 - 2011
Writer and photographer
Freelance
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Weekly recipe columns for major Israeli portal Mako.co.il
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Commercial, editorial, and live-show photographer
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Copywriting for digital campaigns, branding, and BTL marketing materials
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Clients include Timeout Tel-Aviv, Tulip (local boutique winery), and Erroca (snuglasses brand)
2006 - 2009
Military service
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Assistant ammunition liaison
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Received three honorary mentions during active duty and while serving in reserve forces
IDF
Courses and Education
2023
Copenhagen business school
Social Entrepreneurship Specialization
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Social impact assessment, exit-strategy evaluation, and developing a growth approach
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Creating a business plan for social enterprises
2022 - 2023
Duke University correspondence
AI Product Management Specialization (ML)
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Building and evaluating machine learning models - creating linear, tree-based, and ensemble models
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Deep learning for computer vision and NLP
2020
Berklee online
Music business trends and strategies
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Publishing and licensing, marketing and promotion, distribution best practices, artist management, and live events and touring
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Researching digitally mediated and digitally constituted heritage objects, spaces and interactions
2017
Berlin State Library
Digital cultural heritage preservation
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Developing new research methodologies and frameworks of analysis of cultural heritage;
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Researching digitally mediated and digitally constituted heritage objects, spaces and interactions
2002 - 2006
Nofey Golan, Israel
Secondary school
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Graduated with honors, majored in social studies and theatre
More about me
Professional Skillset
User empathy
Product lifecycle management
Teamwork and Collaboration
Data Analysis and Strategy
Scrum master
Self learning
Languages
English (native)
Hebrew (native)
Danish (beginner)
Hobbies
Sweing and needle-punching
Cooking (mostly spicy korean food)
Volunteer work with LGBTQ organizations
Writing (currently developing a horror TV show with an israeli production company)
Plant-keeping